We Were at CFHLA: Connecting With Orlando's Hospitality Community
Last week, we joined the Central Florida Hotel & Lodging Association (CFHLA) event in Orlando — one of the biggest gatherings of hoteliers, resort teams, and hospitality vendors in the region, and exactly the audience we love getting in front of.
Why CFHLA Matters to Us
Orlando has become one of our strongest markets, and that's no accident. Central Florida's hospitality scene is enormous, fast-moving, and always looking for guest experiences that stand out. CFHLA gave us the chance to connect directly with the people shaping that experience — property teams, event coordinators, and hospitality leaders from across the region.
Proud to Partner With Orlando's Top Resorts
Being part of CFHLA is also a great moment to highlight the hotel partnerships we're already proud to have in Central Florida:
Evermore Resort
Orlando World Center Marriott
Disney's Swan and Dolphin Resort
Caribe Royale
These properties have brought permanent jewelry activations to their guests as part of elevated event and hospitality experiences, and being in the room at CFHLA meant reconnecting with familiar faces from these partnerships while building new ones.
What We Talked About
Beyond catching up with our current partners, our conversations at CFHLA centered on:
Bringing permanent jewelry pop-ups to hotel guest experiences and ancillary revenue programs
Booking activations for upcoming conferences and property events
Custom charm bars for branded hotel partnerships
Why This Format Works for Hospitality Events
A permanent jewelry activation gives hotel guests and event attendees something a typical amenity table can't: a few minutes of genuinely enjoyable interaction and a keepsake they carry with them long after checkout. It's why properties like Evermore, Orlando World Center Marriott, and Swan and Dolphin keep bringing us back.
For hotel and hospitality teams thinking about their own guest experience upgrades, this is the same activation we bring to properties on an ongoing basis — not just trade show floors.
Thinking about a permanent jewelry activation for your property or next hospitality event? Reach out — we'd love to talk logistics.